UK dealership adviser explaining an electric vehicle to a customer during an EV sales conversation.

Most customers do not need an engineering lecture. They need to know whether an electric vehicle fits their life.

This practical EV sales training course helps UK dealership teams hold confident customer conversations about range, charging, running costs, batteries and common concerns.

You will use ASK. EXPLAIN. PROVE. CHECK. to find out what matters, explain electric vehicles in plain English, use approved information and know when to check rather than guess.

Suitable for sales executives, customer advisers, managers and other customer-facing dealership staff. Recommended refresher: every 12 months, or sooner when vehicles, charging options, pricing, grants or guidance change.

Course Content

Lesson 1 – Start with fit, not a sales pitch
Lesson 2 – Range: use the real journey
Lesson 3 – Charging without the jargon
Lesson 4 – Cost, maintenance and batteries
Lesson 5 – Handle concerns without arguing
Final Quiz
EV Excellence – Final Quiz